Dear Pennies & Pens,
In this post, Inktips: Why You Must Provide Value in 2020, I talk about why it’s so important to provide value on social media and how you can do that. This post was inspired by a Facebook rant that became an IGTV video. Now it’s a blog post and YouTube video.
Earlier, I was scrolling through Instagram when yet another person posted a wedding video as if it was the most epic thing to ever hit the innanet. I said for fuck’s sake when will the wedding, baby, cat/dog posts end? I know Penny RED is in town but still little baby, this shit annoys me to no end.
Provide value or no one will care
Listen, Pennies & Pens, if you’re not providing value in 2020, no one is going to care. You got married? Awesome #truelove. Had a baby? #littlebaby. Walked the dog? #dogmom. Fed your cat? #catmom. But why should people who don’t know you care about any of the above?
Why would someone who has never met you or seen you in years care about any of the things happening in your personal life? To be clear, social media is in fact a public platform which means there are people following you who fall into the above listed categories. So if you want them to keep following you and liking posts, then please provide some value.
Why you should provide value
- It’s the only way to grow an ENGAGED audience.
- If you have an engaged following, brands will pay you to post and so you make money.
- You can sell your own products and/or services and again make money.
How to provide value
- Share your experience: Instead of just posting your wedding or baby pics, share your experience. Talk about how you planned your own wedding or why you hired an event planner. Share the story of how you met your soulmate with your audience and offer advice on how your followers can find love.
- Offer insight: If you’re a new Mom/Dad of a baby, cat or dog, talk about what it’s like and how your life has changed. Tell your followers where to get the best deals on clothes, food, etc.
- Give feedback: Did you try a new product for the baby? Review the product and talk about what you liked or didn’t like.
- Be helpful: Have you and your husband/wife created a cool way to squash arguments? Share that! Single people like me don’t know shit about being married so I guarantee if you shared that we’d be more likely to like your 100,000th wedding post. LMAO!!!
To wrap it up
To wrap up this ink, I want to be clear and say that I didn’t write this post to be rude or mean. I am just genuinely noticing that social media has become a dumping ground in which people post the most random shit.
Now I know that means I need to cleanup who I follow but that also means the trend is to post whatever whenever. And that trend isn’t going to help any of us ink the life we’ve always wanted in 2020. So let’s be more purposeful and mindful before we ink the page. Check out the inkvideo to see a live version of my ink!
And there it is. de la Pen…All Pen Everything. With us, keeping it real never goes wrong.
