Dear Pennies & Pens, I attended From the Backseat to the Big Stage: Driving Global Breakthroughs in Key Music Markets during Music Biz 2026. In my first Music Biz 2026 recap, The Conversations That Stayed With Me, I wrote about…
Dear Pennies & Pens, I attended Music Biz 2026 expecting to learn more about social media marketing, artist development, album marketing, and tour marketing. The Music Biz 2026 fan experience became one of the most recurring themes I encountered throughout…
Dear Pennies & Pens, In the days leading up to MONSTA X’s U.S. tour announcement, fan conversations pointed to a clear pattern: high demand, stacked spending, and limited visibility. Ticketing day didn’t contradict that pattern. It exposed what happens when…
Dear Pennies & Pens, MONSTA X’s U.S. tour announcement did not just generate excitement. It triggered decision-making. Immediately following the announcement, fan conversations shifted from celebration to strategy. Not because demand was low—but because demand had to be managed. That…
