Dear Pennies & Pens, I attended From the Backseat to the Big Stage: Driving Global Breakthroughs in Key Music Markets during Music Biz 2026. In my first Music Biz 2026 recap, The Conversations That Stayed With Me, I wrote about…
K-POP
Dear Pennies & Pens, I attended Music Biz 2026 expecting to learn more about social media marketing, artist development, album marketing, and tour marketing. The Music Biz 2026 fan experience became one of the most recurring themes I encountered throughout…
Dear Pennies & Pens, In the days leading up to MONSTA X’s U.S. tour announcement, fan conversations pointed to a clear pattern: high demand, stacked spending, and limited visibility. Ticketing day didn’t contradict that pattern. It exposed what happens when…
Dear Pennies & Pens, MONSTA X’s U.S. tour announcement did not just generate excitement. It triggered decision-making. Immediately following the announcement, fan conversations shifted from celebration to strategy. Not because demand was low—but because demand had to be managed. That…
Dear Pennies & Pens, The one, the only LEE TAEMIN is set to ascend the stage at Coachella Valley Music and Arts Festival on Saturday, April 11th and Saturday, April 18th. This is not just a festival appearance. With a…
Dear Pennies and Pens, Icons are not made. Nor are they defined by metrics like Instagram followers, streams and music show wins. Icons simply are. In K-Pop, the word icon is overused. Comebacks are labeled as iconic before the album…
Dear Pennies & Pens, It started like any other day. I was checking Weverse for the latest K-Pop tea when I saw the notification: EXO TOUR ANNOUNCEMENT. I was immediately irritated — not as a fan, but as someone who…
Dear Pennies & Pens, Destination concerts reveal how fandoms move. When a show is tied to a specific place rather than a touring circuit, fans don’t just decide whether to attend — they decide whether to travel, how to prepare,…
Dear Pennies & Pens, In this article, K-Pop Is a Global Touring System — Not Just a Genre, I explore how K-Pop began as a genre of music and evolved into a global touring system. K-Pop’s international success is not…
Dear Pennies & Pens, In this post, I will share all of my PennyTravels: LOUD in Hong Kong vlogs. During the vlogs, I share scenes from my trip to Hong Kong, China. This was my first time in Hong Kong.…
